On March 26, GBCA hosted Optimizing Online Visibility: Use LinkedIn to Attract Prospects and Employees, a webinar aimed at helping construction professionals enhance their LinkedIn presence.
The session was led by Shelly Castorino, Director of Marketing & Business Development at Wouch, Maloney & Co., LLP, who provided valuable strategies for using LinkedIn to connect with decision-makers and prospective employees. Shelly highlighted how both active and passive marketing approaches can leverage LinkedIn as a powerful tool to showcase a company’s strengths. Attendees gained insights on optimizing personal and company profiles, using the right keywords, and positioning LinkedIn as a strategic partner. The session also explored different types of content that construction companies can post to attract and engage their target audience.
Need LinkedIn Tips?
For expert guidance on optimizing your LinkedIn strategy, contact Shelly Castorino at scastorino@wm-cpa.com.
