Christa Ward, Marketing Director for Kieffer’s Appliances, was featured in the July issue of AGC of America’s Building Material newsletter. Ward provides the Business Development Best Practice article.

Ward’s article, “Marketing in a Family-Run Business,” discusses specific challenges and opportunities for marketing in family-run businesses. She identifies some best practices for management, and tips for non-family members working in a family-run business.

Check out the article here!


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