Christa Ward, Marketing Director for Kieffer’s Appliances, was featured in the July issue of AGC of America’s Building Material newsletter. Ward provides the Business Development Best Practice article.
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Ward’s article, “Marketing in a Family-Run Business,” discusses specific challenges and opportunities for marketing in family-run businesses. She identifies some best practices for management, and tips for non-family members working in a family-run business. |
Check out the article here!
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