Read the latest AGC Business Development Best Practices Article. This month, Hal Routh, President and Chief Strategist of Equalizer9 presents a white paper on how to create winning presentations.

From Routh, via AGC:

Winning new work is tough business.

We all know it’s our business’ life blood, but sometimes it’s so challenging to differentiate ourselves from the competition. This challenge is never more evident than when we are called upon to make a presentation. For many, this is a stressful time. But for a few, it’s when they shine.

While we can’t go through all the tricks of the trade with regard to presenting well in this short article, I am sharing a simple step by step approach I created called the “10 Steps to a Brain Friendly Presentation.” The “10 steps” represent a means to get organized, to focus on your message, and to coach up the team. It works!