AGC’s latest Business Development Best Practice article by Elena Lelchuk, Customer Marketing Manager for Autodesk, discusses the value of project data for marketers as they work on proposals and bids.
There’s a tremendous amount of transformation happening in today’s business landscape, particularly as it pertains to the evolving digital space. As builders, it should come as no surprise that in A/E/C we’re well poised for the quick adaptation required for businesses to function in the digital age.
The ability to implement new solutions is no longer an option, but an imminent necessity to meet evolving expectations. Software solutions make design-and-build workflows more efficient, but the most significant advantage is presented by the access to data captured by project teams. Most important, how is that data being used to proactively make improvements and predict project outcomes?
While this data is extremely important to the project teams, it holds just as much value for marketers. It feeds your marketing team with educated insights, enhanced consumer profiles, and measurable KPIs. The result is analytics that allow your firm to differentiate its offerings, thus improving your competitive advantage.